For ordering an Audi with Audi exclusive individualisation, we recommend consulting with your Audi partner in advance. In addition to clarify which vehicle is right for you, your dealer can also advise you comprehensively on the possible individualisation offers. Many Audi partners have current samples on site for customised paint finishes and leather as well as suede faux leather, decorative inlays or carpets, so that you can match your exterior colour directly to the colours and materials of the interior, for example. Since not every individualisation element is available for every vehicle, but at the same time not all individualisation options can be represented in the Audi Configurator or the Audi catalogue, we recommend a personal consultation in order to be able to discuss every wish in detail. Our dealers will be happy to support you in realising your very own personal wishes. Your Audi is customised when you order your new car. After placing the order, you will be informed about the delivery date and looking forward to it with excitement can begin.
 

Have you decided to personalise your Audi, or would you like to find out more about the Audi exclusive range? Find an Audi partner near you in your country!
For a very special individualisation experience, the Audi exclusive Studio on the first floor of the Audi Forum Neckarsulm is also available to you, offering a unique platform for you to realise your wishes. Extravagant colours and material assemblies are available on site, from sporty to elegant, which also allow you to go far beyond the creative possibilities of the standard range. For effective advice, we require the Audi code of your pre-configured Audi model. This allows us to discuss the desired Audi modifications with you individually. Arranging a personal consultation appointment is a prerequisite for this.
Contact:
Audi exclusive consulting in the Audi Forum Neckarsulm NSU-Straße 1 74172 Neckarsulm Phone: 0800-2834800
Info line service hours: Monday - Friday: 8 am – 6 pm (without holidays) E-mail: exclusive@audi.de Web: Audi exclusive Studio

Please let us know what you are looking for in terms of type, scope and deadline, as well as your telephone number if you would prefer to be called back.

The possibilities to design your personal dream car with Audi exclusive are very extensive and depend on the respective model. A personal consultation is recommended. In principle, the following individualisation options are available for your vehicle:
 
Exterior:
- Paint finishes
customised paint finishes, matt effect finishes for selected RS-models
- Exterior mirror housing
Depending on the model, the exterior mirror housing can be made of selected materials or painted in colour
Interior:
- Leather upholstery and trim
Depending on the model, the seat covers, headrests, door trim inserts, door pockets, door armrests, door handles, door rails, loudspeaker attachments, knee pads, the centre console and centre armrests, the hood, the single seat, steering wheels, control panel and control levers and shift levers, all operating elements, as well as the control lever sleeves, air vents, headlining and seat belts can be selected in a package or individually in different types of leather, suede faux leather, and different colours
  - Decorative Inlays
  Amongst other uses, suitable for dashboards, door panels and centre console. These can be designed with different types of wood and materials or painted in colour.
- Carpet and floor mat
Colours, piping and stitching are freely selectable from the Audi exclusive colour range
- Entry sill trims
Can be personalised and are illuminated, depending on model and the configuration
Depending on the model, further special individualisation wishes are possible, e.g. embroidery of initials. These individualisation wishes can be requested at any time and, in the next step, individually checked for you by your Audi partner.

Paint finish: A large selection of paint colours with over 50 shades is available for customising your vehicle. In order to meet the very high demands of AUDI AG and Audi Sport GmbH and to be able to guarantee extremely high paint quality over the long term, ultra-modern painting systems have been installed. The desired shade is mixed using organic and inorganic pigments. Organic pigments ensure the radiance of the colours, while inorganic pigments are very resistant to ageing. Together, they guarantee the long-lasting colour intensity of the paint. The high requirement for an Audi exclusive customised paint finish is a consistent appearance on all materials - and that for years to come. Therefore, each colour is extensively tested before approval.
Metallic paint finishes: Tiny metal flakes added to the paint, create the fascinating effect of metallic paint finishes. The flakes are usually made of aluminium or brass. In order to produce a metallic paint finish, extremely gentle work is necessary so that the tiny metal flakes do not break. Our high requirements guarantee this.
Pearl effect paint finishes: Pearl effect paint finishes are characterised by the fact that they show different colours depending on the viewing angle. This effect is achieved by using pearl effect pigments. Pearl effect pigments are added to the paint, which produce a particularly strong angle-dependent difference in brightness. This gives them a special depth and a fascinating, lively play of colours.
Matt effect paint finishes: In addition, matt effect paint finishes are also available for selected models. We can currently offer the following colours: Nardo grey matt effect, Daytona grey matt effect, Suzuka grey matt effect, Ibis white matt effect, Florett silver matt effect, Glacier white matt effect and Vegas yellow matt effect.
Leather: Leather is a unique natural product; no two pieces are alike, which corresponds exactly to Audi's exclusive philosophy. During the process, great importance is attached to ensuring that the parts, processed for the interior, are perfectly matched to one another. A high-quality selection of the skins used and gentle processing preserves the naturalness and, at the same time, creates a material that is hard-wearing and durable. All types of leather used are chrome-free tanned, breathable and dyed through, so small scratches remain almost invisible during use.
Depending on where the leather will be used, wafer-thin layers of lacquer are applied, which, the thicker they are, make the leather less sensitive as a result. On the other hand, the thinner the lacquer layer is applied, the better the seating comfort.
Valcona leather: Valcona leather has a low application of varnish, is highly breathable and has no artificial embossing.
Fine Nappa leather: Fine Nappa leather has a medium application of varnish, is moderately breathable and has a low artificial embossing.
Woods and decors: Audi exclusive only uses selected genuine woods that emphasise the character of the vehicle in question. The range extends from classic oak to the fascinating varieties of fine grain myrtle, open-pored ash or eucalyptus to fine decors such as piano finish or carbon. Decors made of open-pored woods have the typical haptics of natural wood. This turns the interior into a unique quiet zone with feel-good character. Audi does not use tropical wood, even if it was grown on a plantation.

Leather: For the leather of Audi seats, mainly hides of male cattle from southern Europe are processed. These have a special surface and thickness ratio and are therefore particularly suitable. Leather from the back area of the animals is of the highest quality, as it has an even fibre structure and only rarely shows cracks or injuries. To be processed as leather for Audi exclusive, the following quality criteria must be met:
Chrome-free tanning process: More than two decades ago - as a pioneer in the automotive industry at the time - Audi abandoned chromium salts in order to avoid waste contaminated with heavy metals. Audi only uses chrome-free tanned leather and thus consistently pursues its ethical obligation with regard to leather skin production.

Surface protection: Depending on the quality of the leather, various finishes are developed. These various finishes ensure high breathability and thus improve the seating comfort.
  Test cycle: Leather applications in cars are subject to extreme stress: High-temperature differences, strong heat effects due to standing times in the sun, getting in and out of the vehicle, transport of heavy and hard objects, as well as the effect of sweat. Before leather is processed for Audi, it must pass more than 30 different tests. The laboratory tests include abrasion resistance, light fastness, shrinkage behaviour, bending strength, tensile strength, interior emissions and combustion behaviour. The leather is only then used for seats and interior parts once all tests have been passed. The tests last more than 12 months.   
  Wood/decor: Audi does not use tropical wood, even if it was grown on a plantation. The thin veneer sheets for the decorative inlays are peeled from trunks and so-called root burls. A set of parts usually comes from only one tuber or trunk, so that the individual parts in the vehicle are similar. Audi only uses real wood. The production is a symbiosis of manual work and mechanical production.
  After production, a thorough quality check is carried out. UV light is used to check whether cracks or inclusions are present and whether the sealing layer is in order. Top coats are scratch-resistant during cleaning and have a UV blocker to ensure long-term colour fastness.

You can find the prices in the Configurator or in the price lists of your desired model on your country website.

For an individual selection of colours and materials, we generally recommend a personal consultation with an Audi partner. In addition to the vehicles in the showroom, many dealers have current samples on site for customised paint finishes and leather as well as suede faux leather, inlays or carpets. The digital or printed image of a real product can only give an impression. The content, in reality, depends, among other things, on the colour and brightness settings of your monitor or on ambient light.