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Comprising the two brands Audi and Lamborghini, the Audi Group is one of the world’s leading carmakers in the premium and supercar segments.
At the core of the Company is the Audi brand, whose vehicles delight customers with their outstanding, modern design, technological innovations and high build quality. The focus is always on the ambition to develop pioneering automotive concepts that therefore fulfill customers’ high expectations. This philosophy is manifested in the brand essence “Vorsprung durch Technik” – which encompasses the brand values sportiness, sophistication and progressiveness – and is demonstrated to customers through the steadily growing array of Audi models.
Thanks to generally rising demand as well as its attractive product range, the Audi brand increased its vehicle deliveries in over 80 markets in fiscal 2010, achieving the record tally of 1,092,411 vehicles sold.
| Sales of Audi vehicles by region | 2010 | Share in percent |
|---|---|---|
| Germany | 229,157 | 21.0 |
| Europe without Germany | 418,474 | 38.3 |
| China (incl. Hong Kong) | 227,938 | 20.9 |
| USA | 101,629 | 9.3 |
| Other | 115,213 | 10.5 |
| Summary | 1,092,411 | 100.0 |
With its exclusive, uncompromising supercars the Italian traditional brand Lamborghini embodies fascinating design, technological expertise and impressive driving dynamics.
In addition to the models of the Audi and Lamborghini brands, the Audi Group supplies vehicles of other Volkswagen Group brands through its sales subsidiaries.
Ingolstadt
The headquarters of the Audi Group are located in Ingolstadt, where Technical Development, Sales and Administration as well as the greater part of vehicle manufacturing operations are based. The Audi A3 and A3 Sportback models, the A4 car line, the A5 Sportback and the A5 Coupé, RS 5 Coupé and Q5 models are built there. Bodies for the A3 Cabriolet and for the TT car line are also made in Ingolstadt.
Neckarsulm
Neckarsulm is where the models A4 Sedan and A5 Cabriolet, the A6 car line and the A8 luxury sedan are manufactured. Volume production of the new Audi A7 Sportback commenced in 2010. The head offices of quattro GmbH are also located there. This fully owned subsidiary of AUDI AG manufactures high-performance vehicles such as the Audi Q7 V12 TDITDISynonymous with muscular torque delivery and outstanding efficiency: TDI. Today, TDI engines are sporty, smooth and economical.TDI and is also responsible for the bespoke manufacturing of the R8 Coupé and R8 Spyder mid-engine sports cars. As well as the vehicles it manufactures, quattro GmbH’s product range includes an extensive customization program for all Audi models and exclusive lifestyle articles that embody the spirit of the brand with the four rings.
International production locations
During the 2010 fiscal year AUDI BRUSSELS S.A./N.V., Brussels (Belgium), commenced volume production of the new Audi A1 and also built the Audi A3 Sportback until May 2010. To prepare the Belgian plant as thoroughly as possible for the role of exclusive production plant for the A1, a total of some EUR 300 million has been invested there since 2007.
AUDI HUNGARIA MOTOR Kft., Győr (Hungary), manufactures engines for the Audi brand, for other Volkswagen Group companies and for third-party customers, and also builds the models of the TT car line jointly with the Ingolstadt plant. This location, the expansion of which was announced in 2010, is also where the A3 Cabriolet and the RS 3 Sportback are assembled. The Hungarian subsidiary, which reached the production milestone of 500,000 vehicles in the year 2010, has evolved into one of the country’s leading exporters since its establishment in 1993.
Automobili Lamborghini S.p.A. builds the Lamborghini Gallardo and Lamborghini Aventador supercars at Sant’Agata Bolognese, in Northern Italy.
The Audi Group has the Q7 and Q3 models built at the VW Group plants Bratislava (Slovakia) and Martorell (Spain).
Volkswagen AG, Wolfsburg, is the major shareholder of AUDI AG and controls around 99.55 percent of the share capital. Volkswagen AG includes the Consolidated Financial Statements of the Audi Group in its own Consolidated Financial Statements. Control and profit transfer agreements exist both between Volkswagen AG and AUDI AG, and between AUDI AG and its principal German subsidiaries.
Against the backdrop of the global economy’s unexpectedly swift recovery from the consequences of the financial and economic crisis, along with the resulting upturn in numerous car markets, the Audi Group operated very successfully in the 2010 fiscal year.
Furthermore, the long-term corporate policy again paid dividends because it focuses on steadily improving processes and cost structures along the entire value chain, and therefore on progressively optimizing productivity. The Company’s success in 2010 is reflected in the operating profit of EUR 3,340 million and an operating return on sales of 9.4 percent. These outstanding key financial indicators mean that the Audi Group was one of the most profitable businesses in the automotive industry worldwide.